The owners of The Lookout knew they wanted something modern and minimalistic to represent their vacation rental. Something that would communicate where the rental is located but also the overall vibe of the interior of the rental and what they hope renters will experience while there.

After working through several ideas we landed on the simple logo of water flowing through the house. The rental has an amazing view of Table Rock Lake and features a minimalistic design. The logo that was created embodies the experience of staying there and offers a unique branding for a vacation rental.